As someone who would pay good money for a better night’s sleep I was drawn to the exciting news of the new Dream:ON app that helps to influence your dreams and give you a better sleep.
I’m not sure about you but I have had many nights’ sleep ruined by my dreams being distracted by thoughts of work, things I have forgotten to do and other mundane things. I certainly know that I sleep better when the dreams are about enjoying a relaxing family holiday, shooting a 68 at Pebble Beach or of course doughnuts if you’re Homer Simpson!
What a beautiful and simple innovation – giving people better dreams and helping them improve their sleep. How much would you pay for that as a business proposition?
But can this dream become a reality? At the moment the Dream:ON service is linked to a study at the University of Hertfordshire so isn’t really a commercial venture but I tried it myself last night and here’s my thoughts:
Well initially I was struck by the simplicity and ease of use of setting up the service. I wasn’t too sure how the 2 free soundscapes would influence my dreams but I went to bed excited about the night’s sleep ahead.
Sadly, I guess you can argue that it didn’t work! I didn’t get to hear any of the soothing music and I certainly didn’t get any better dreams. In fact, I actually had a worse sleep as I was worried about my iPad laying on my bed and even had to rescue it when it fell off and smashed against the bed side table.
However, looking at it optimistically I can see that there is real potential for developing the service whereby it works better both functionally and commercially based on a few tweaks:
- using a specialist device such as the Jawbone UP to monitor your sleep patterns rather than leaving your mobile phone or tablet laying on your bed. This should give much more accurate results and save you worrying about your phone as much. It would also allow the service to work on memory foam beds!
- having the Dream:ON app working with wireless/bluetooth speakers so that the music can be played via your existing bedside audio system
- a simpler business model that gives a two-week free trial to a wide range of dream soundscapes so that consumers get happy the service works for them before then charging a small monthly fee – something I would happily pay for a proven way to better dreams and sleep!