Getting physical – the best way to engage

As highlighted in some of my earlier posts I am really excited about the opportunities new technologies allow smart companies to provide a greater experience of interaction with their customers – in essence creating the hallowed ‘greater engagement’ through gestures and physical interaction.

This new app from Bump allows you to simply share your photos between users simply by tapping your smartphones together. Not only that, you can store them on your computer by simply tapping your phone on the spacebar.

No more digging out the cables. No more hooking up the WiFi. No more uploading & downloading. Simply tap the two together and your photos will be easily sent across.

This is not about replacing Instagram and Facebook that have their own great photo sharing benefits for those far and wide. It’s about providing another simple way to address the need for an instant and physical share of the photo.

The new breed of smartphones with ever improving accelerometers and NFC will allow us to take this physical interaction with your brand to new levels as Barclaycard’s current PayTag campaign reminds us.

There are many benefits to this more physical gesture approach. Not only is it normally more simple that finding your way through a string of menus but we know that physical interaction is normally a fun and enjoyable experience.

As a marketer it allows us to focus on creating a more emotional connection with your brand and service. We know that if well executed this is a strong driver of brand satisfaction and desire.

There are many ways that we can look to use this and create more physical engagement with our customers.

Recently I have been asked by a couple of marketing agencies to think about the new opportunities for brands to connect with consumers and store staff using the emerging mobile and digital technologies. Needless to say that many include a simple and fun physical interaction that delivers a much richer benefit.

Of course these are still early days but a great time for you to plough a little investment of budget and time to think about ways that you could put more smiles on your customers’ faces by creating a valued physical interaction with your brand.

In the meantime, if you want another opportunity maybe it’s a good time to invest in companies that produce mobile phone screens. 🙂

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